Emmy nominee weighs app-ropriate attire

LAUREN HAYES
Last updated 05:00 19/04/2014
Nathan Martin
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EMMY NOMINEE: Former Invercargill man Nathan Martin will be heading to New York next month after the America’s Cup app he helped build was nominated for an Emmy.

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Nathan Martin has a big decision to make.

The former Invercargill man, now living in Dunedin, will be jetting off to New York on May 6, after the America's Cup app he helped design was nominated for an Emmy award.

But, with the big day fast approaching, Martin has yet to decide what he will be putting in his suitcase.

"I can't decide whether I polish up my best jandals or get a tuxedo."

The America's Cup app, which Martin helped develop with Dunedin company Animation Research, is one of four nominees in the outstanding new approaches to sports events coverage category.

Queenstown-based app designer Stu Sharpe, profiled in The Southland Times this month, will also be part of the contingent heading to New York next month.

The app the southerners helped design will be competing for the award against apps created for the PGA Tour, the National Collegiate Athletic Association and the NFL.

When he was first told he would be attending Emmys, it took a while for the news to sink in, Martin said.

"To be honest, when I got the email from [app project leader] John Rendall, I actually thought he was bulls. . .ing me."

It took a lot of hard work from a lot of people to get the app up and running.

The team worked "back-to-back 18-hour days" in the weeks before the America's Cup to get the app ready, which was pretty full on but always enjoyable, Martin said.

Even during the cup racing, the developers were still tweaking the app, based on user comments, he said.

Other nominated apps were developed by groups with "really deep pockets", whereas the America's Cup app was put together on a shoestring, he said.

Martin, who runs two graphics and user interface design businesses, spent his childhood in Lime St, Invercargill, attending Newfield, Tweedsmuir and Cargill High schools.

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