Today's letter: Honest branding?

23:38, Nov 27 2012

It's sad to hear Prime Minister John Key comparing New Zealand's clean, green brand with McDonald's advertising, saying that both need to be taken with a grain of salt and weren't really to be believed.

Surely the prime minister has a responsibility to ensure that our environment is clean, rather than saying we should instead think of it as something Ronald McDonald might have dreamt up.

It does make it easier to understand why his claim that we would have a brighter future turned out to be nonsense. When he promised it, he wasn't actually expecting us to believe it.
ROBERT GUYTON
Riverton

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The Southland Times