Cycling Southland hope to announce a new main sponsor for the Tour of Southland before Christmas.
Local lines provider PowerNet have stepped aside after a 12-year partnership.
Cycling Southland chief executive Nick Jeffrey said talks with other interested parties had been going on before and after this year's race.
"There's been plenty of interest, which is great, and we are in the process of formalising those conversations at the moment," he said.
"We've been having discussions with interested parties.
"Some of those have come directly to us, either pre, during or post the event."
Jeffrey said the price tag for major naming rights was "commercially sensitive".
However, it is understood that PowerNet's involvement - which included having a team in the race - cost about $120,000 a year, although that figure did not include input from staff members.