Fascinators, dresses and jewellery have been in demand at Julie Bryce Fashion Emporium in Invercargill.
Customers have been buying up for the Christmas races at Ascot Park on Saturday.
''Women are going more extravagant and more dressier,'' Ms Bryce said.
''People want to dress up and be seen. It's all about colour.''
- The Southland Times