The message is simple for Southland football fans leading into Sunday's national premiership game in Invercargill - support it or lose it.
Andrew Hore's future now lies in farming and playing for the Maniototo Maggots.
DON WRIGHT - © Fairfax NZ NewsSouthland rugby, cycling, gun-dogs and racing identity Kevin Laidlaw is now a legend on two counts.
Two Southlanders have been named as finalists in the New Zealand Rugby Union's annual awards.
Expect more kicking from the Highlanders next season.
Ben Smith and Nasi Manu will co-captain the Highlanders next season.
Jamie Joseph wants to play down talk the Highlanders aren't interested in local players.
It's been one of the better weeks of Stags prop Nick Barrett's rugby career as he signs for the Chiefs.
The Highlanders "high-profile" signing, to be officially announced at noon today, has turned out to be Otago coach Tony Brown.
David Henderson is keen to remain at the helm of the Stags, as long as he's wanted.
Just who is the masked man the Highlanders are touting as today's "high profile" signing?
Marty McKenzie will cheer on his team-mates from Invercargill after succumbing to an ankle injury which has ruled him out of tomorrow's championship semifinal against Tasman, in Blenheim.
Shane Christie says he and his Tasman team-mates are simply having a lot of fun at the moment.
Southland have received encouraging news with Josh Bekhuis all set to play against Counties Manukau.
Poll: The decision to axe Invercargill as a Super Rugby host is a commercial decision Highlanders GM says.
When David Hall ran out for his Southland debut 11 years ago, it was a career crossroads.
The Highlanders have signed Argentinian tighthead prop Matias Diaz on a one-year deal.
Stags winger Bryan Milne isn't taking his second chance for granted.
Southland keep winning, but the job does not get any easier.
Andrew Armour had the golden touch at Ascot Park yesterday.
It's hard to keep the smile of Stags prop JP Koen's face at the moment.
Stags skipper Jamie Mackintosh will bring up his 100th game for Southland today.
Robbie Robinson is looking forward to the end of the rugby season, but he still has unfinished business to sort out.
The Southland under-18 rugby team continued its strong early season form with a 54-0 win over Otago Country.
Highlanders coach Jamie Joseph believes All Black hooker Andrew Hore is at a crossroads after being unwanted by the southern franchise.
Blue Mountain College's Gavin Stark started as a sprinter, but now he's playing rugby for the national schools side.
Southland have undone much of the good work from last week with a 27-17 loss to Manawatu in Palmerston North tonight.
Highlanders coach Jamie Joseph says the door remains shut on Ma'a Nonu but is not sure about Tony Woodcock and Andrew Hore.
The Stags will take a largely unchanged team into tomorrow night's game against Manawatu.
A relieved Southland rugby team will look to kick on after recording their first win of the season against Waikato tonight.
Poll: Southland's last win over Waikato was a gritty 7-6 victory three years ago and they'll need more of the same to win tonight.
Some of his mates up the road are enjoying a high point in their careers but Jamie Mackintosh is focused on Southland's first win.
Dealing with losses has been something rugged Taranaki lock Jarrad Hoeata has had to get used to in 2013.
Stags No 8 Elliot Dixon did it tough as a spectator last weekend after he was banned for a dangerous tackle.
Southland Boys' High School fired one heck of a shot at Otago Boys' High School in the 2013 first XV final.
Rene Ranger might have turned down an All Black jersey, but he's still determined to leave New Zealand rugby with a bang.
Southland Boys' High School No 8 Jordan Stewart is desperately hoping his days wearing his school's first XV jersey don't end on Saturday.
Stags No 8 Elliot Dixon will front the NZRU judiciary today after an alleged dangerous tackle.
A first-up loss at home is a tough pill to swallow but Southland rugby's biggest problem this week might be a more welcome headache.
The victorious Southland Boys' High School First XV team marched into the Highlanders-wide first XV rugby final in impressive fashion on Saturday.
Hale T-Pole is back where he never thought he'd be, as a player at least.
Southland Boys' High School head into today's Highlanders first XV semifinal fresh after playing just two games since June 29.
Keanu Kahukura will celebrate his 20th birthday by making his starting debut for Southland against Tasman tomorrow.
Tasman have retained the core of last season's squad and are hoping to make a strong start in the NPC against Southland.
His nickname might be Barney, but that hardly makes Bryan Milne a dinosaur.
The sight of John Hardie charging around the field was one positive to come out of Friday's 47-28 loss to Otago.
The Stags will be in no danger of complacency heading into their season opener against Tasman next Saturday after a 47-28 loss to Otago.
NATHAN BURDON - © Fairfax NZ NewsTim Boys won't be running out against Otago in today's pre-season hitout at Gore, but he's hoping the end to his season of frustration is just around the corner.
David Hall thought his rugby playing days were over after he was unwanted by Southland for the 2012 season.
New Stags flanker Naulia Dawai hadn't done any research on Southland before he arrived in the province, and it's probably just as well.