When was the last time you changed your email password?
And you don't use the same one for different accounts, do you?
How about privacy statements - ever actually read one?
If you're guilty of recycling passwords and simply clicking past those long-winded privacy agreements, you're not alone.
New research has found 67 per cent of people in New Zealand don't change their passwords regularly and about half tend to ignore privacy statements.
Even though half have suffered a data breach, most don't ramp up their privacy protections afterwards.
The research, conducted by IT firm EMC, surveyed 15 countries and ranked them on an index measuring citizens' willingness to trade their personal privacy in exchange for greater online convenience.
New Zealand came in at 11, with 59 per cent of respondents against sacrificing their details to make it easier to surf the net.
Paradoxically, people are increasingly candid about posting large swathes of personal data online despite stating they don't want companies or criminals accessing it.
"I think we are naive," EMC spokesman Andrew Foot says.
"People are only just starting to understand how valuable the information that we put online is."
He says marketeers are taking increasingly adept at using personal data to monitor spending habits and generate predictive advertising.
Some 93 per cent of local respondents want laws to prohibit companies buying and selling data without opt-in consent, the survey also found.
But the responsibility of protecting personal information ultimately rests with both the invididual, educators and the government, Foot says.
"We've all got a role to play," he says.
"But we should all take control of our own identity and our own privacy."
HOW TO PROTECT YOUR PRIVACY ONLINE:
1. Change passwords every three months
2. Don't use same password for multiple accounts
3. Log out of apps when not in use
4. Don't use wi-fi hot spots that don't require authentification
5. Update devices with newest software with latest security protections
6. Enable password protection, especially on mobile devices
7. Get to know privacy policies of social media sites.
Source: EMC Privacy Index Survey