Apple drops prices on range of products

HENRY COOKE
Last updated 17:27 27/06/2014

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Apple have quietly introduced a new iPod Touch, and dropped the New Zealand prices of many of their products.

The new 16GB iPod Touch adds a rear-camera and an array of colour options, mimicking the 32GB and 64GB versions. It will be available here "in the coming days" for NZ$279.

Apple have also dropped the prices of the more spacious iPod Touches, with the 32GB down to $349 from $459, and the 64GB down to $429 from $599. The original iPod was the product that shot Apple back into popularity, but after the gigantic success of the iPhone and iPad they are oft-forgotten, remaining particularly popular with children.

The biggest price drops come to their most expensive item - the cylindrical Mac Pro, with the quad-core variant down $500 to $4499 and the six-core variant down $600 to $5999. Elsewhere in the Mac range, their 2.7GHZ 21.5 inch iMac dropped $150 to $1849, their 2.9GHZ 21.5 inch iMac dropped $150 to $2099, and their lower-spec and higher-spec 27 inch iMacs lost $250 and $300, respectively.

This news comes amidst Google's I/O developers conference, where they are previewing everything from a new version of Android to a range of smartwatches to a modular phone. The big tech companies generally stay out each other's way, but often can't resist a stealth release or announcement during their competitors big week, just to remind consumers that they still exist.

Apple's next iPhone is expected some time in September, with a smartwatch not far behind.

Henry Cooke blogs at rectangles.cc. Follow him @henrycooke on Twitter.

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