It is being promoted as Apple's low-cost iPhone that will help it break into markets such as China - but Kiwi buyers are unlikely to find it especially cheap.
Apple chief executive Tim Cook unveiled the latest iPhone models during an event at its California headquarters yesterday.
Two models were presented: a top of the line 5S, and a lower-cost plastic iPhone 5C, which will come in five colours - green, blue, yellow, pink and white.
New Zealand prices have not been released yet, but industry chatter yesterday predicted the 5C handset would cost about $799 outright.
Consumer NZ technology writer Hadyn Green said that, at that price, it was unlikely to dominate the market.
"It's certainly not going to be a super-cheap little phone for people," he said.
Green said there were several android-powered smartphones around the $500 mark.
"It remains to be seen if they will compete with the likes of HTC and Samsung."
The release appeared to be "a refinement round" for existing models, rather than a game-changer, he said.
The 5C has a 4-inch retina display, an 8-megapixel camera, live photo filters and a rear cover that lights up. The 5S includes a fingerprint identification system, improved 8-megapixel camera and a faster chip.
The new iPhones will be released in the United States, Australia and Britain on September 20.
New Zealanders will have to wait, however, with no local release date yet revealed.
A Telecom spokeswoman said it had not yet worked out its pricing plans for the new iPhones.
"Obviously we're really excited about it and, as we find out more, we will keep people updated."
- © Fairfax NZ News