Nokia is expanding its lineup of Windows phones and introducing its first tablet computer, all sporting the powerful camera technology found in its flagship Lumia 1020 smartphone.
The struggling cellphone maker is turning to the camera to differentiate its phones from rivals.
The Lumia 1020 has a 41-megapixel camera with technology designed to produce better low-light shots and offer greater manual controls than most smartphones.
The new devices will use Microsoft's Windows system and come as Microsoft aims to complete its €5.44 billion deal to buy Nokia's phone business and patent rights.
The deal is expected to close early next year.
Nokia has seen its cellphone business unravel since Apple revolutionised the way people use handsets with the 2007 introduction of the iPhone.
Microsoft, meanwhile, is struggling amid declines in sales of traditional personal computers in favour of smartphones and tablets.
Nokia's new Lumia 1520 will have a larger screen, measuring 6 inches diagonally, compared with 4.5 inches on the 1020.
Nokia said the new phone's camera will have only 20 megapixels in order to keep the camera sensor smaller and the phone thinner.
But that's still more resolution than most other phones.
The 1520 will also come with new apps designed to organise photos based on where you take the shots and to give you more flexibility in determining -after the fact- where the image should be focused. The phone will cost US$740, though wireless carriers are expected to offer it cheaper with two-year service contracts.
Nokia will also make a cheaper version, the Lumia 1320, for a contract-free price of US$339. It will have a 5-megapixel camera and a slower processor than the 1520. Both run the latest version of Windows Phone 8, which has new features to accommodate larger screen sizes.
Nokia's first tablet will be the Lumia 2520.
It will run Windows 8.1 RT, meaning it shares the tile-based interface of the phone software, but can run various apps designed for Windows tablets. However, RT is the lightweight version of Windows, so it will run only apps specifically designed for it. Regular versions of Windows 8.1 can run apps for older versions of Windows.
All versions of the 2520 will come with built-in 4G LTE cellular access. By contrast, iPads and most other tablets make cellular access optional, with their cheapest models capable of using Wi-Fi only for internet access.
The 10.1-inch tablet will cost US$499. An optional cover with a physical keyboard and extended battery life is US$149 extra. The camera is 6.7 megapixels, but shares the low-light technology and manual controls found in the Lumia 1020.
All three devices are expected to go on sale by the end of the year. They will come in multiple colours with a hard, plastic back molded onto the device.
The Finnish company also announced upgraded versions of its Asha range of mobile phones, some of the last products it developed before deciding to sell its handset business to Microsoft.
Three new Asha models were unveiled at the annual Nokia World event.
After the Microsoft deal, which is due to close in the first quarter of next year, the new products will still carry the Nokia brand but become part of Microsoft's drive to become a major player in global consumer devices.
No New Zealand prices or release dates have been announced yet.