Sky TV coming to mobile devices
Customers of pay TV giant Sky should be able to watch their favourite shows on their iPhone or iPads before Christmas, with other platforms to follow.
Earlier this year, chief executive John Fellet admitted the company had probably not pushed as hard to deliver content to mobile devices as it had for the traditional television screen.
At the company's annual general meeting in Auckland this afternoon, Fellet announced that customers should have Sky content on their small screens by mid-December.
Fellet said he believed the "big screen in the living room will continue to dominate", but recognised that few people these days left the house without a video-capable device.
Newly appointed directors Derek Handley and Geraldine McBride also touched on the theme while introducing themselves to shareholders.
McBride, a former vice president for Dell, said a new generation of "digital natives" were looking for a different type of experience.
Handley, who founded the Hyperfactory and recently-listed Snakk Media, said the intersection of personalisation, the internet and smaller screens made it a very exciting time to join the board.
"This is what Sky needs to be positioned to deliver on."
Earlier this week, the company said it would relinquish the remaining unused radio spectrum, freed up when it shut down its UHF analogue broadcasts in 2010.
It had previously weighed up the option of launching a digital television service that would have broadcast Sky directly to mobile devices.
Fellet said the company had instead concluded that satellite technology and Ultra Fast Broadband would meet its future transmission needs.
- © Fairfax NZ News