Wellington Sevens parade 2010

New Zealand captain DJ Forbes tosses a mini rugby ball to the people.

Defending champions South Africa.

The fearsome Fijians.

Brands abound.

Thousands of eyeballs equals commercial opportunity.

The action's a blur on Wellington's streets.

Sevens mentor Gordon Tietjens takes centre stage on the New Zealand float.

A good vantage point.

Some parade attractions are more popular than others.

The New Zealand players get down to street level.

Argentinians are all very exotic, but the biggest cheers are reserved for our boys.

Paraders take flight.

Stars, stripes, and floral prints.

The French sevens team ride their trailer with flair.

Juicy, fruity paraders.

The Dominion Post cops make an arrest.

An old Wellington Sevens campaigner returns.

Members of the New Zealand team greet the home town crowd.

The parade went from Lambton Quay to Civic Square, where this crowd gathered.

Wellington samba band Batucada.

Argentina leads the Sevens parade through Wellington.

South African drummers.

The Kenyan team's float.

The Australian team in the Sevens parade.

The crowd of fans near Midland Park on Lambton Quay.

The teams were accompanied by entertainers in national outfits.