Fans devastated by the America's Cup loss are encouraged to return to business-as-usual instead of wallowing in bed or drowning their sorrows.
It looked all but ours when Team New Zealand led the series by 8-1 a week ago, but Oracle Team USA managed to come from behind with eight consecutive wins to take out the America's Cup this morning.
Clinical psychologist Karen Nimmo said now that all the anxiety has passed, people would be feeling low, and their motivation and energy levels will have dropped.
"A lot of people will probably be tempted to indulge in unhealthy coping strategies like eating chocolate, drowning their sorrows with alcohol, or loading up the credit card.
"But that's only a temporary fix."
Feeling low after such a disappointment was normal, but we should try to return to our normal routines and structures, she said.
"Engage in life - don't withdraw and stay home in bed. Get out and do some fun activities, and remain task focused."
It was important to keep perspective around the loss, Nimmo said.
"It is a real disappointment and a tough loss, but it is sport.''
While the public may be feeling a sense of loss, spare a thought for Dean Barker and his crew.
"It's really much tougher for the guys who just got off the Team New Zealand boat who will be hurting - it will be very difficult for them to cope with this over the next few months.
"These are people who are having a much tougher time of it, and this loss will stay with these guys for years.
Massey University Emeritus Professor Gary Hermansson said it was important to remember Team New Zealand lost to a stronger team, and their performance this morning couldn't be faulted.
"While it's disappointing, I think the team did a pretty good job, they didn't lose it, they were beaten.
"We had that competitive aggression today and went at it strongly, even when there was a bit of inevitability about the technological side of things as it was clear Oracle's boat was faster."
The sport psychologist said the reaction of the country would be interesting.
"It's like a grief cycle and people often look for someone to blame.
"I am hopeful that the often vocal overcritical minority will be overshadowed by the quieter supportive majority now, and we will all respect what Team New Zealand has achieved."
- © Fairfax NZ News