AFL and NRL should stymie World Cup bid

BY SAM BUCKLE
Last updated 08:00 17/12/2009

There’s an awful lot of inter-code niggle across the ditch right now, with Australia’s World Cup bid, not surprisingly, running into stiff resistance from the AFL and NRL. It’s quite fascinating and there’s a lot at stake, more so for the AFL according to this Australian sports column.

Global sporting events, World Cups in particular, are the most powerful weapon that a code can deploy in the battle for sporting hearts and minds. Just as AFL chairman Andrew Demetrios is rightly wary of Australia hosting the Fifa World Cup, if New Zealand Football chairman Frank van Hattum tells the media (or anyone else) he’s looking forward to the Rugby World Cup in 2011 he’ll be either a fool or – understandably - a liar (there are some things you just have to say). The difference is Demetrios is actually in a position to do something about it, or at least try to.

It irritates me to read and hear some football fans and advocates sanctimoniously harping on about how the NRL and AFL should hold hands with the FFA and support the World Cup bid in the Australian “national interest”. It even irks me when people like former Socceroos coach Frank Farina and Australian football writer Craig Foster lay into the NRL and AFL for being obstructive - as if they actually believe the other codes have some moral or national obligation. Rubbish.

Neither Aussie rules nor rugby league will collapse in the wake of an Australian World Cup. They are too well embedded and have too much history for that. But the World Cup is massive. It is unquestionably a threat to the other Australian winter codes. Even if the NRL and AFL can be satisfactorily compensated for the financial impact and disruption to their respective league seasons, the presence of the World Cup in Australia would win over hundreds of thousands of hearts and minds and influence youth participation in the three codes. Why should Andrew Demetrios be party to that?

World Cups bring with them massive hype. They dominate media and public discussion and they dominate the school playground. I only need to reflect on my own experience to be sure of that.

I was playing “soccer” before 1982, but it was that qualifying campaign and Spain ’82 that secured my fanship. A couple of weeks back I heard an interview with veteran sports broadcaster and rugby fan Phil Gifford. He was commenting on the impact of the ’82 World Cup on junior rugby and specifically recalled consternation within rugby clubs on the North Shore, but I expect there was similar concern in other middle-class corners of New Zealand, including Wellington’s western suburbs and my stomping ground, Karori. Gifford also recalled the rugby union’s sense of urgency and response to the challenge, including the deployment of ex-All Blacks to schools around the country to promote their game.

(That triggered a long lost memory of Clive Currie visiting Karori Normal Primary School circa 1983 to sell us “Rippa Rugby” (although I'm confused because the NZRU website says Rippa Rugby is the "new game for primary schools"). Fortunately, "safe, non-contact" Rippa Rugby had its limitations and two test All Black Currie didn’t quite have the star power of Jonah Lomu. In fact, he doesn't even have a Wikipedia page, although in searching for it I did discover the very curious fact he once gave political blogger David Farrar an award for a speech arguing football had supplanted rugby as our national sport. Strange.)

No doubt, the All Whites’ South African expedition will give youth football numbers in New Zealand another boost. However, the NZRU has the ultimate response up its sleeve. The 2011 Rugby World Cup will be a massive local event and it will utterly dominate the country’s consciousness for the best part of that year. Again, if I lean on my own experience, I don’t remember watching rugby or knowing much at all about the All Blacks until 1987. The inaugural Rugby World Cup completely revolutionised my awareness of the game. I watched dozens of matches, learned the rules, knew the players and, I’ll even admit, became a fan. I never turned my back on football, but many did. When we started high school the following year there was mass defection to the “cooler” code.

For these reasons I don’t expect Andrew Demetrios to do anything except cause headaches for the FFA and its World Cup bid. And these are also the reasons why - beneath the public veil of cross-code camaraderie and mutual patriotic support on this side of the Tasman - both New Zealand Football and the NZRU will be manoeuvring to leverage their respective World Cups, and the conversion of impressionable youngsters will be a key objective.

 

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9 comments
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AJ   #1   08:16 am Dec 17 2009

Being an Australian citizen, i really couldnt care less for Rugby/NRL/ALF or if they died as a result of WC2018. But they wont, which is the stupid thing anyway. They just want to maintain a stranglehold on Auss sport, just like Rugby does here.

Davidt   #2   10:10 am Dec 17 2009

I wonder if FIFA will view the AFL/ NRL resistance as a challenge? Perhaps this 'insolence' will work in the Australian bid's favour.

Rob   #3   01:36 pm Dec 17 2009

Andrew Demetriou, not Demetrios

Canukiwi   #4   02:25 am Dec 18 2009

Why would van Hattum be a fool to say he's looking forward to the rugby world cup, Sam? This should be a celebration of the event, the games themselves will be secondary to the event, the economic spin offs, the tourists, it’ll be a blast. There are permanent spin offs, too for the public. For example, the way I see it, this is the only way NZ was ever going to upgrade their dire provincial suburbia. This infatuation with undermining anything to do with rugby & its possible success is unhealthy. No one is being forced to watch the games, but in light of the last 18 months, the economy (and NZ) is in desperate need of this injection into the economy. Desperately. Fortunately, the rugby fraternity have moved on from 1981-82 & frankly, they deserved everything that came their way. The sport doesn't consume the nation any longer (even recently, witness the response to the 1999 choke to the 2007 choke). Soccer's challenge- as previously mentioned, is to make sure we collectively take advantage of the All White's success, which was not done after 1982. However, it's a completely different country to 1982, so I think soccer will continue to grow- demographics have played a huge part in the growth of soccer in NZ, the rugby club no longer dominates ther rural community, kiwis see there is more to the world than rugby & swappa crates. This is not the insular nation of 1982 & there is no reason why the 2 sports cannot co- exist & support each other. I post this because I see similar parallels in Australia- remembering it was still referred to as ‘wogball’ well into the 1980’s. They too have moved on. Theya re infact, further down the road, IMO- they have a strong domestic competition. NZ does not, our biggest challenge, I believe, Sam- is how we build up a genuine national league, which garners media interest & helps keep younger players in the game.

Sam   #5   10:37 am Dec 18 2009

Canukiwi

Thanks for the feedback. I agree with you re the national benefits derived from World Cups. I disagree that van Hattum or Demetriou should consider that of any value to their code "or look forward" to them.

Im keen to write something on the national league - will do shortly.

Canukiwi   #6   11:17 am Dec 18 2009

Fair enough, Sam (I'm trying to picture Clive Currie- tall, blond, played in the backs, somewhere?). Also made a typo, perhaps obvious- should have read provincial stadia, not suburbia.

As to the national league, one of my frustrations has always been the haphazard, adhoc approach they have always taken to fix the issue. Perhaps it's too late, but I would be an advocate of: * 12 teams, 3 Akl, 2 Wgth, 2 Chch, 1 Otago, 1 Hawkes Bay, 1 Waikato, 1 Manawatu & you can't go wrong with a Nelson Utd. * Get it back to a club based league, away from this provincial idea. Clubs will bring loyalty, passion & commitment. * Play it in the winter, up against club rugby, which is in more trouble than the early settlers- capitalise on this. * Get Terry Maddaford & co involved. Plug the game to these guys. * Raise the profile of the Chatham Cup. * Be specific on the rules regarding 'franchise players'. * Utilise the stadia mentioned above- most soccer grounds have minimal appeal to the fan. Waikato Stadium has as good a surfsce as anything I've seen in Australasia. * Appeal to the grassroots through ticket giveaways, player camps during school holidays. * Get the games on free to air, who bloody cares if it's maori TV. Sky don't/won't care, so think outside the box. * Each team must include 3 U21 players, from the club ranks. * Have a match of the week, one week night per week. If you could get Mt Wgtn playing North Shore on a Friday night, or even a Wednesday evening & there was enough media, you could get 3-5,000.

These are just off the top of my head.

james dean   #7   05:45 am Dec 19 2009

Good article yesterday in the SMH which makes this point. Simply there isn't enough room in Australia for 4 well supported and World Class football competitions. Fans may be ok but ultimately not enough corporate support or television rights funding to let the A-League grow without cannibalising support for another game. NZ situation *may* be different.

Demetriou is brash and hasn't really helped his cause with some hyperbolic comments but he does speak from a position of power (most popular football code in Australia). Personally I think the FFA has done well to avoid a public slanging match while quietly getting government support which will trump any complaints from rival codes.

But the simple fact is that there is a turf war going on here and the other codes know that undoubtedly a football World Cup would be a big boost. Aussie is close to being maxed out with sporting products so this becomes a zero sum game, if football benefits someone else loses out.

Sam, don't even need a blog on local football, just open the floor to comments. Sure to be interesting. BTW Canukiwi, I trust from your ideas that you're living in the 80s, 3-5k at a local football match, Mt Wellington v Nth Shore, this isn't the Rothmans League! I couldn't disagree with you more on reverting to the clubs but will leave that to another time

Canukiwi   #8   03:02 am Dec 20 2009

James,

It is reference to the 80's-absolutely, and to be fair, I'm nder no illusions that it was all a bed of roses. But, what it had back then, was sme trial passion. In my opinion, this has been missing from the domestic game for the last 2 decades & a key ingredient in bringing some interest back into th domestic game. We can't all play for the Phoenix & these provincialteams theyhave persisted with over the last 10-15 years don't create & demand a loyalty in the team.

I'm also under no illusions that today's teams would beat the Mt Wellingtons of th 1970's/80's bu 4-5 goal- they are fitter, stronger & faster today. But the domesti game is empty. I have two friends who's teenage sons have drifted into rugby last year- one of the kids was a very good soccer player. And I find myself akin,'well, what's to keep him in the domestic game?' A cold miserable suburban park with a 2.45pm kick off & the proverbial one man & his dog watching?

There is no interest or passion, below the Phoenix. Just my 5c worth.

Ponchott   #9   10:58 pm Mar 16 2010

Hosting the FIFA WORLD CUP in Australia would be great, but I dont understand why andrew demetrious and the afl are trying to stop it. This guy who wrote this article ( Sam Buckle) is just an idiot so is getting paid by the afl to spread propganda. Also the afl should stop sending their players to primary schools to brainwash kids into playing aussie rules. How low can you go ?

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