Catch a Million promotion for Cricket World Cup

Last updated 16:51 20/08/2014
IN THE MONEY: Michael Morton (blue hat, bottom right) celebrates a catch which won him $100,000 during the fifth ODI between New Zealand and the West Indies at Seddon Park, Hamilton in January.
Photosport

IN THE MONEY: Michael Morton (blue hat, bottom right) celebrates a catch which won him $100,000 during the fifth ODI between New Zealand and the West Indies at Seddon Park, Hamilton in January.

Relevant offers

Cricket

Brendon McCullum equals top Twenty20 score with 158 not out for Birmingham Bears Australian cricketer James Faulkner charged with drink-driving in UK White Ferns beat India to go 2-1 up in five match ODI series David Warner goes in to bat for banter: 'It's entertainment, not sledging' Ashes 2015: Joe Root and I – David Warner revisits Walkabout incident Dimuth Karunaratne ton rescues Sri Lanka after Yasir Shah strikes NZ umpire Chris Gaffaney to use police experience in Ashes New coach Bayliss wants England to attack Australia in Ashes Time for Ashes talk almost over as England and Australia gear up for first Cardiff test White Ferns beat India in second ODI to level series in Bangalore

Cricket fans have been given an extra incentive to head along to Cricket World Cup matches with the reinvention of a catching competition which filled wallets, and grounds, last summer.

Tui Brewery, which is owned by DB, has teamed up with the New Zealand organisers of next year's Cricket World Cup to offer a Catch a Million promotion which last summer saw two members of the public walk away from Black Caps matches $100,000 richer.

Both successful catches were in Hamilton.

The basis for the competition was simple - to enter crowd members had to wear an orange Tui t-shirt and catch a six one handed.

About 20 per cent of the adult crowd took part in the promotion, with thousands of cricket fans turning up to the Black Caps one- dayers and T20 matches against the West Indies and India wearing the t-shirts.

The promotion saw an estimated 54 per cent rise in attendance at Black Caps matches after the first money ball was caught on January 8.

Cricket World Cup organisers have seen the value in the promotion, particularly in drawing non-cricketing crowds to matches - and jumped on board but this time round the promotion prize pool will be based on the Black Caps' performance.

Tui managing director Andy Routley said the base prize pool would be $250,000 - no matter how the Black Caps fared.

If the BlackCaps reached the quarter final that would rise to $350,000, the semi final $500,000, the final $750,000 and if they won the tournament $1 million.

All those who caught a six one handed while wearing an Tui t-shirt would split the prize pool.

A catch competition will also run during the Black Caps one day matches in early 2015 - the prize will be an an all expenses paid trip to the Cricket World Cup final.

Ad Feedback

- Stuff

Special offers
Opinion poll

Should bouncers be banned from cricket?

Yes - they're too dangerous

Neutral - it is what it is

No - it's just bad luck when it goes wrong

Vote Result

Featured Promotions

Sponsored Content