Catch a Million promotion for Cricket World Cup
Cricket fans have been given an extra incentive to head along to Cricket World Cup matches with the reinvention of a catching competition which filled wallets, and grounds, last summer.
Tui Brewery, which is owned by DB, has teamed up with the New Zealand organisers of next year's Cricket World Cup to offer a Catch a Million promotion which last summer saw two members of the public walk away from Black Caps matches $100,000 richer.
Both successful catches were in Hamilton.
The basis for the competition was simple - to enter crowd members had to wear an orange Tui t-shirt and catch a six one handed.
About 20 per cent of the adult crowd took part in the promotion, with thousands of cricket fans turning up to the Black Caps one- dayers and T20 matches against the West Indies and India wearing the t-shirts.
The promotion saw an estimated 54 per cent rise in attendance at Black Caps matches after the first money ball was caught on January 8.
Cricket World Cup organisers have seen the value in the promotion, particularly in drawing non-cricketing crowds to matches - and jumped on board but this time round the promotion prize pool will be based on the Black Caps' performance.
Tui managing director Andy Routley said the base prize pool would be $250,000 - no matter how the Black Caps fared.
If the BlackCaps reached the quarter final that would rise to $350,000, the semi final $500,000, the final $750,000 and if they won the tournament $1 million.
All those who caught a six one handed while wearing an Tui t-shirt would split the prize pool.
A catch competition will also run during the Black Caps one day matches in early 2015 - the prize will be an an all expenses paid trip to the Cricket World Cup final.