Catch a Million promotion for Cricket World Cup

Last updated 16:51 20/08/2014
IN THE MONEY: Michael Morton (blue hat, bottom right) celebrates a catch which won him $100,000 during the fifth ODI between New Zealand and the West Indies at Seddon Park, Hamilton in January.
Photosport

IN THE MONEY: Michael Morton (blue hat, bottom right) celebrates a catch which won him $100,000 during the fifth ODI between New Zealand and the West Indies at Seddon Park, Hamilton in January.

Relevant offers

Cricket

South Africa chase down 319 to keep ODI series against England alive Sri Lanka beat India in first T20 thanks to debutant Kasun Rajitha double strike David Warner doesn't get it, misses joke and turns down Kiwi offer of a beer NZ's Under-19 Cricket World Cup ends after Afghanistan put them in a spin Mike Hesson says Black Caps should take confidence into test series v Aus Kookaburra unveil modified pink ball for day-night tests Former test umpire Dave Quested: Aussies have nothing to gripe about Andrew Wu: First big test of Steve Smith's captaincy beckons Australia hit out at 'ridiculous' tour schedule in New Zealand Black Cap Grant Elliott fired up Australian keeper Matthew Wade with reminder

Cricket fans have been given an extra incentive to head along to Cricket World Cup matches with the reinvention of a catching competition which filled wallets, and grounds, last summer.

Tui Brewery, which is owned by DB, has teamed up with the New Zealand organisers of next year's Cricket World Cup to offer a Catch a Million promotion which last summer saw two members of the public walk away from Black Caps matches $100,000 richer.

Both successful catches were in Hamilton.

The basis for the competition was simple - to enter crowd members had to wear an orange Tui t-shirt and catch a six one handed.

About 20 per cent of the adult crowd took part in the promotion, with thousands of cricket fans turning up to the Black Caps one- dayers and T20 matches against the West Indies and India wearing the t-shirts.

The promotion saw an estimated 54 per cent rise in attendance at Black Caps matches after the first money ball was caught on January 8.

Cricket World Cup organisers have seen the value in the promotion, particularly in drawing non-cricketing crowds to matches - and jumped on board but this time round the promotion prize pool will be based on the Black Caps' performance.

Tui managing director Andy Routley said the base prize pool would be $250,000 - no matter how the Black Caps fared.

If the BlackCaps reached the quarter final that would rise to $350,000, the semi final $500,000, the final $750,000 and if they won the tournament $1 million.

All those who caught a six one handed while wearing an Tui t-shirt would split the prize pool.

A catch competition will also run during the Black Caps one day matches in early 2015 - the prize will be an an all expenses paid trip to the Cricket World Cup final.

Ad Feedback

- Stuff

Special offers
Opinion poll

Should bouncers be banned from cricket?

Yes - they're too dangerous

Neutral - it is what it is

No - it's just bad luck when it goes wrong

Vote Result

Featured Promotions

Sponsored Content