Cricket Australia has rejected suggestions from the Nine Network that the broadcaster could have input into team selections over the summer.
Jeff Browne, managing director of the Nine Network, told a business luncheon in Sydney on Wednesday the network had to have the best players playing all the time in order to attract television ratings.
CA consistently rotated its players last summer to keep them fresh for what is an increasingly packed schedule for the sport.
"I understand why sports want to do that but people at home want to see the best players playing and we urge Cricket Australia to pick the best players every time," Browne said.
"I think we've got a better understanding on that. Last year that balance was skewed too much in favour of resting some players so from now on there will be a lot more discussion between CA and the broadcaster about that."
But CA scuppered any talk the broadcaster would have direct input or even influence over selections.
"Cricket has a long-standing and successful relationship with the Nine Network but team selections and scheduling are matters for Cricket Australia," CA CEO James Sutherland said in a statement.
"The national selection panel selects the Australian teams. With the volume of international cricket being played, it will continue to be necessary for us to manage player workloads appropriately.
"We'll continue to consult with our broadcasters on scheduling issues. It's something we have always done. We have a common goal with our broadcast partners to maximise the number of fans watching and enjoying cricket. We'll consider all ideas and then make the appropriate decisions."
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