NZC 'will cash in' despite India's shortened tour

MATT RICHENS
Last updated 05:02 29/11/2013

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New Zealand Cricket has suffered no adverse financial affects from India shortening their tour this summer and is still expected to cash in.

Chief executive David White yesterday claimed there would "absolutely not" be a financial impact from the Indians shortening their tour from 21 playing days to 15.

The Future Tours Programme, which all countries had agreed on, had India playing three tests, five ODIs and a Twenty20 international, but the tourists will now play just two tests and five ODIs.

The Board of Control for Cricket in India (BCCI) requested a shortened tour so India could play in February's Asia Cup.

NZC yesterday announced a sponsorship agreement with health insurance company nib for the West Indies leg of the home summer and has another one, expected to be lucrative, for the Indian tour.

"They [the Indians] are a massive drawcard," White said.

"For local and international sponsors, India is seen as a big opportunity in the future but the thing you've got to remember with India is there are a lot of Indian people around the world and it's a big broadcast market."

NZC is expected to help boost its coffers mainly from television rights, but will also pick up deals for apparel, around ground and on-pitch signage.

White expected the gate takings from the Indian tour to also be strong.

Crowds for Indian games in New Zealand were second in popularity only to England as there is a large expat Indian community, especially in the North Island where all of India's matches are being played.

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- © Fairfax NZ News

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