Hundreds of fans have already taken advantage of a new ticketing initiative by Central Districts for the four Twenty20 matches at Pukekura Park.
Called the Pukekura Park Pass, it acts as a season pass for supporters who want to go to all of the games.
"We have done a number of new things this season," Central Districts chief executive Hugh Henderson said.
"We realised last season that the ticket deals we had going were probably not well communicated and therefore probably not that obvious."
In an attempt to turn that around, Central Districts has moved its ticketing information on to the front of its website.
The association has also dropped the price of its pre-sale tickets for matches at Pukekura Park, which includes Twenty20 matches against Auckland (December 30), Wellington (January 1), Otago (January 5) and Canterbury (January 7). There are also one-day matches against Northern Districts (March 16) and Canterbury (March 16).
Pre-sale tickets have fallen from $20 to $15 for adults, $7.50 to $5 for children 16 and under, while family passes have also decreased to $35.
That's a considerable saving to buying at the gate, which will cost punters $25, $10 and $50.
"The biggest thing we've done is introduce the Pukekura Park Pass," Henderson said.
Adults can buy the pass for $50, children 16 and under can get it for $20, while a family pass for two adults and two children is $125.
"We've actually sold quite a lot already. I don't have the exact figures but I know it's in the hundreds, which is great and it shows people have got the message that it's a really good offer."
Henderson has found the Twenty20 competition is still as easy to market and sell tickets for as it was when it was first introduced to the national cricket schedule, especially in Taranaki.
That is despite the fact New Zealand internationals will not be available because the Black Caps are involved in a one-day series against the West Indies.
Taranaki one-day cricket champions New Plymouth Old Boys will meet Wanganui United at Pukekura Park on Saturday in the New Zealand club elimination series.
The winner of that game will advance to the final four in the Central Districts competition in Palmerston North on February 1 and 2.
The winner of that tournament will head to the Cornwall Cricket Club for the national club finals in April.
- © Fairfax NZ News
Who's the best test cricket captain?