Regular readers will see there is something a little 'different' this edition.
Following on from last year's reader survey, we did what some people suggested: we stood in front of the mirror and took a good look at ourselves. The changes in this month's edition are the result.
NZ Fishing News has been a successful publication over the years, and with an independently audited readership of 308,000 readers per month from audited sales of 21,464 copies per month, it's still at the top of its class.
In making any changes, it was more a case of tweaking rather than undertaking a complete redesign. We didn't want to throw that famous baby out with its bathwater!
One of the things you told us was you wanted to see more of was photographs, and bigger ones; we trust you'll find we've achieved this in this issue's features.
Another change is our heading and body copy font. The one we are now using is Souvenir for the features, Meta for the regular columns and Universe in the headings.
This is probably a bit technical for most, but the result is an easier-to-read magazine that offers our designers more options in presenting the copy to you.
We have brought more of our features to the front of the magazine, while reserving the regular contributions to the middle and back. We will also endeavour to keep those columns in approximately the same places in the magazine, making it easier for you to find your favourite contributors.
Over the next few months we plan to offer more photographs related to the stories appearing in print on our website, adding value to the features.
Reader contributions are still dear to our hearts, and we love nothing better than reading about your fishing adventures, seeing the photographs and seeing your comments on our sport. We believe reader involvement is important. To this end our Letters page retains its prominence at the start of the magazine, and you're also encouraged to contribute to the Readers Pics, Take A Kid Fishing and Crayfish Captures pages.
Two of our long-running and popular competitions 'Find the hidden Mustad Hooks' on the cover and Find the Youvella Fellas can now be entered via email, free of charge.
Better still, you will see subtle changes and some new contributors within your favourite fishing read over the next few issues.
This month there is again a diverse spread of topics. Kayak fisher Stephen Tapp writes about his all-time favourite bait, the 'swimming pilchard' while noted charter skipper Paul Senior shares his thoughts on winter fishing in the Hauraki Gulf.
Mark Kitteridge recently enjoyed a successful Ranfurly Banks charter trip, nailing some nice puka and kingfish. Andy Macleod takes a different approach to his kingfish angling, taking them on from the shore.
For the gamefishers there is the editor's report on the marlin master class series of trips while Graeme 'Bonze' Fleet explains why at times it pays to downsize your lures.
As well as all the regular columnists, there are reviews and previews of the McLay 1100 Walkaround, the Stabicraft 1750 Frontier, the Shimano Terez rod as well as Douglas Johnson's new Shimano website.
Enjoy your reading.
- Fishing News