When it comes to football and underwear, Cristiano Ronaldo really is the new David Beckham.
Becks has never been shy to show his pecks and don just the latest designs in his H and M underwear range.
But Portugal's Ronaldo, he of the six-pack stardom, has now released his second range of undies under his CR7 label.
Named world player of the year - although he failed to live up to that billing at the World Cup - and dubbed the fittest man in the world by Men's Health magazine, Ronaldo certainly looked a picture of health as his larger than life photos donned billboards in London, New York, Berlin, Lisbon, Pais, Milan and Madrid over the weekend.
The images were shot by famous photographer Rankin and certainly pleased Ronaldo.
"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it," he said in a statement .
"The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe.
"It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.
"Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range."
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