New Zealand Football has appointed Rob Sherman as its technical director for the community game.
Sherman - NZF's high performance manager in 2007-08 - will be tasked with increasing participation numbers and developing the ability of players and coaches in the domestic game.
He will have responsibility and ownership for NZF's player and coach development programmes and asked to provide a co-ordinated link between high performance and community football.
Sherman - who holds the world's highest coaching qualification in the UEFA Pro Licence - joins NZF from his current role of head of coach education at Football Federation Australia.
"Rob's experience in creating and delivering player and coach development pathways for several national associations around the world saw him as the ideal fit for this position," said NZF community football director Cameron Mitchell.
"He has played a hands-on role in shaping the careers of some of the world's best players and coaches and our ability to tap into that experience will be a key driver in our capability to move into the next phase of our delivery of the Whole of Football Plan...
"With [All Whites coach] Anthony [Hudson] and Rob now confirmed in their respective positions, along with Football Ferns coach Tony Readings, we have secured key roles in a structure linking the strong base of our pyramid with the top.
"Rob shares a similar football philosophy to both Anthony and Tony and they will all play an important part in creating a pathway connecting the grassroots to the elite game which gives everyone an opportunity to reach their full potential."
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