Stephen Brebner has been appointed commercial director of New Zealand Football.
Brebner has more than 20 years' experience in sales and commercial positions.
He has had stints with TVNZ and IMG, which included sponsorship sourcing for V8 Supercars, the New Zealand Open golf tournament and Ironman New Zealand.
"As the truly global game in New Zealand, football is blessed with a wide base of support and participation in this country," NZF chief executive Andy Martin said.
"Having that kind of platform makes football an attractive product and it will be Steve's role to strengthen our commercial offering to both existing and future partners while also exploring new opportunities and revenue streams which we can feed directly back into the delivery of our game.
"His role will be absolutely vital in communicating and sharing our vision for the game with our community."
Brebner will start his new role on September 15.
Will Burnley retain their EPL status?