Dave Beeche has been named chief executive for New Zealand's 2015 hosting of the Fifa under-20 World Cup.
Beeche, the CEO of the recent ITU World Triathlon Series Grand Final, will assume the role early next year.
Beeche said he's looking forward to beginning the role and part of the job will be communicating the event's significance to a rugby-orientated New Zealand public.
"That's absolutely the challenge but I think we've got a really good platform to launch off from the All Whites at the World Cup a couple of years ago," Beeche said.
"If you look at their success and how participation is growing those two ingredients give a good base to do something special.
"In general, I don't think New Zealanders quite understand how big football is overseas.
"I'm getting up to speed with the whole Fifa environment and working on a national event. I'm looking forward to the challenge."
Chairman of the local organising committee, Bill Moran, says Beeche has a background in delivering international sporting events and experience in sports management.
"The organising committee is pleased to have Dave as part of the team. The recent World Triathlon Series Final in Auckland was recognised as a successful event by international standards and was incredibly well supported by the wider community," Moran said.
"Dave's proven ability to combine logistical excellence and sound financial management along with outstanding community engagement was the skill set we were looking for to ensure that New Zealand delivers a world class event with a massive global profile."
One of the first jobs will be finalising the tournament venues.
Beeche is also involved in the governance of the first race of the 2013 World Triathlon Series in Auckland in early April.
- © Fairfax NZ News