Bookmakers rue weekend's $60m EPL losses

Last updated 08:20 15/01/2014

Relevant offers

Football

Sydney FC relishing prospect of facing depleted Wellington Phoenix Neymar and Luiz Gustavo help Brazil come from behind to beat France 3-1 in friendly Former England captain John Terry signs one-year contract extension with Chelsea Premier League agrees to share $1.5bn of bumper TV deal outside the top flight Premier League clubs in profit for the first time in 15 years Five Chelsea supporters to contest banning orders for Paris metro racism incident Real Madrid's Gareth Bale puts club woes behind him for Wales' clash with Israel Bendtner hat-trick gives Danes 3-2 win over USA Lukas Podolski spares Germany's blushes with late strike in 2-2 draw with Socceroos Messi tops new football Rich List, earning $1.8m a week

Britain's bookmakers were left nursing losses totalling up to £30 million (NZ$60m) after the top seven teams in English soccer's Premier League all won their latest round of matches.

''This is as bad a weekend as there's ever been,'' said Ladbrokes spokesman Ciaran O'Brien, while William Hill compared the impact to when jockey Frankie Dettori rode seven winners at a race meeting at Ascot in 1996.

League leaders Arsenal beat Aston Villa 2-1 on Monday night (local time) to ensure that all of the leading teams down to Manchester United in seventh place clinched victories.

Bookmakers rely on slip-ups by the favourites - who have the shortest odds but attract the most bets - to help them make money from gamblers.

Ladbrokes estimated that the cost to bookmakers was more than £20m (NZ$40m), while rival Coral put the total bill at £30m (NZ$60m).

''It was another 'magnificent seven' for football customers over the weekend, with the top seven in the league all hammering the bookmakers with winning results,'' said William Hill spokeswoman Kate Miller.

Ladbrokes, Britain's second-largest bookmaker, will issue a trading update to investors on Thursday, while larger rival William Hill follows on Friday. Happily for them, the updates will cover the period to the end of 2013 and not include the impact of last weekend.

Shares in bookmakers have been under pressure in recent days after British Prime Minister David Cameron added his voice to political concern over roulette-style ''fixed odds'' gambling machines in betting shops, which have grown to account for a big chunk of their retail profits.

Ladbrokes shares, which had plunged last week to a 17-month low of 161.3p, closed little changed at 165.2p, while William Hill fell 2.3 per cent to 372p, not far from last week's two-month low of 367.3p.

Ad Feedback

- Reuters

Special offers
Opinion poll

Will Burnley retain their EPL status?

Yes, they've found a winning formula

Maybe, but there’s a long way to go

No. They lack quality in certain areas

Vote Result

Featured Promotions

Sponsored Content