Reports: Sponsor threatens over 'quenelle'

MIKE COLLETT
Last updated 04:15 19/01/2014

Relevant offers

Football

England great Alan Shearer calls England's performance against Iceland the worst he's seen Euro 2016: The Icelandic dentist who kicked England in the teeth England captain Wayne Rooney turns in disastrous display in Iceland embarrassment Facts about Iceland, other than football Iceland's spine-chilling celebration after win over England Euro 2016: Iceland commentator Gudmundur Benediktsson hits high notes again Tony Smith(sson): We know the feeling! Kiwis share Iceland's sporting joy Slipping on Iceland tops list of England footballing disasters 'Ultimate humiliation': English media, former players lash out over shocking Euros exit to Iceland England in shock Euro 2016 elimination as Iceland rise in the round of 16

Shirt sponsor Zoopla has warned West Bromwich Albion it will cancel a three million pounds (NZ$5.96 million) deal with the club if Nicolas Anelka plays against Everton in the Premier League on Tuesday (NZ time), British media reported.

Zoopla, a property website company co-owned by Jewish businessman Alex Chesterman, is unhappy the former France striker has been playing despite making an alleged anti-Semitic 'quenelle' gesture in the game with West Ham United three weeks ago.

Several media reports said that the sponsor has demanded he is dropped against Everton or else they will immediately cancel their deal.

Anelka is being investigated by the Football Association (FA) for making the gesture after scoring the first of his two goals in a 3-3 draw at West Ham in the league on December 28.

The quenelle, invented by French comedian Dieudonne, has drawn widespread condemnation in Anelka's homeland and from anti-racist and Jewish groups in England who have demanded the player be banned.

Anelka, 34, has played in every league game since making the alleged gesture. He promised no repeat but did not apologise for his actions.

Zoopla has made no public comment on the issue but Marketing Week magazine quoted company sources over the Albion ultimatum.

A spokesman for the club said: "West Bromwich Albion will be making no further comment until the Football Association has concluded its investigation and the club its own internal inquiry into the matter."

Last week the Jewish Chronicle newspaper accused the FA and West Brom of failing to deal with the matter quickly enough while Kick It Out anti-racism campaigners said they were "very frustrated" with the time taken to reach a conclusion.

Spaniard Pepe Mel, new coach of 14th-placed West Brom, will be in charge for the first time on Tuesday.

Ad Feedback

- Reuters

Special offers
Opinion poll

Will Burnley retain their EPL status?

Yes, they've found a winning formula

Maybe, but there’s a long way to go

No. They lack quality in certain areas

Vote Result

Featured Promotions

Sponsored Content