The Gold Coast have accused the Warriors of getting too personal with their social media campaign after Titans co-captain Greg Bird was labelled a "grub" on Twitter yesterday.
Bird was involved in a 55th minute scuffle with Warriors winger Ngani Laumape, and both were put on report during the Warriors' vital 42-0 win at Mt Smart.
The dust had hardly settled when the Warriors Twitter account sent out the message: "Bird ... more like grub" to their 53,188 followers.
Gold Coast media manager Neil Cadigan told the Sydney Morning Herald: "I'm all for club tweets being parochial and clever but perhaps that crossed the line a bit - it's personal and the refs saw little in the incident."
The dust-up seemed to spur the Titans to an improved final quarter, though there was no chance of overhauling the rampant Warriors who now have a shot at the playoffs if they can beat Penrith in their final regular season match on Saturday.
It's not the first time Bird has been labelled a "grub".
Manly player Anthony Watmough used the term to describe Bird in a sound-bite caught live on TV during an NRL clash in 2012 when Bird milked a penalty during a Titans win.
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