America's Cup organisers have appointed well-respected sports administrator Dr Harvey Schiller to the new role of commercial commissioner for the next regatta.
He was charged with protecting and maximising the commercial aspects of the Cup.
Schiller's first tasks would involve sorting out the America's Cup World Series schedule for 2015 and 2016 and securing international broadcast agreements with the final set to be raced in either San Diego or Bermuda in 2017.
Schiller was a sporting heavyweight on the American scene.
He was a former commissioner of the powerful Southeastern conference, an executive director of the US Olympic committee, president of Turner Sports as well as chairman and CEO of YankeeNets and president of the International Baseball Federation.
He currently served on the board of the World Baseball Classic and the Baseball Hall of Fame.
He has been on the America's Cup advisory board since 2010 and liked the way the Cup was evolving as a spectacle in the new catamaran class.
"This is an exciting time to be involved in the America's Cup," Schiller said.
"Interest in the event is as high as it's ever been.
''Our job now is to translate those opportunities into growth of the event for the benefit of all participants."
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