Sports rebrand costs NZ taxpayers $215,000

SIMON PLUMB
Last updated 05:00 24/06/2012

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A rebrand of the recreational sport sector has cost taxpayers $215,000.

Figures obtained by the Sunday Star-Times under the Official Information Act show last year's makeover of Government body Sport and Recreation New Zealand (Sparc), now Sport New Zealand, cost $215,846 in public money.

More than $76,000 was spent on "brand strategy and development", $79,000 on "sector rebrand costs" and $60,000 on "Sport NZ rebranding".

Among the Sport NZ rebranding costs was a catered "internal launch function" that came in at $793.

"Effectively that was about respecting all the people who had gone before and worked for Sparc, and obviously, reflecting the change in the organisation," Sport NZ chief executive Peter Miskimmin said.

"There was a morning ceremony where we acknowledged the old brand, and the new, and I think we had a morning tea. We didn't want to make a big fuss of it."

Expenditure ran $33,000 over an initial $182,000 budget drafted in April last year, but $106,000 under a revised $322,000 budget, created two months later after "consultation with the sector".

Miskimmin said he was pleased the project came in under the second budget, and signage and stationary was recycled where possible.

"The first one was a budget based on what we thought it was going to be," Miskimmin said. "Then we went out to the sector, got some more information, and did a secondary budget once we knew more about what the costs would be," he said.

"The reality is the costs that came in, were less than when we finished. That's typical, normal practice to do two budgets. We tried everything we could to minimise cost, we think it's at minimal expense."

Miskimmin estimated around 95 per cent of all costs had been accounted for, including "all big ticket items".

The costs do not include the creation of Sport NZ's new elite subsidiary, High Performance Sport New Zealand.

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