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Olympics star Usain Bolt coming to NZ

MICHAEL DALY
Last updated 15:19 10/09/2012
Jamaica's Usain Bolt takes pictures with a photographer's camera as he celebrates after winning the men's 200m final at the London 2012 Olympic Games.
Reuters Zoom
Jamaica's Usain Bolt takes pictures with a photographer's camera as he celebrates after winning the men's 200m final at the London 2012 Olympic Games.

Bolt retains 200 meter crown

Usain Bolt
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Usain Bolt, the fastest man in history over 100 metres, is coming to New Zealand.

Hot on the heels of his stunning Olympics campaign in London, Bolt will be in the country on October 8 to promote Gatorade sports drink.

"New Zealand is a relatively new market for the brand, and we're looking forward to launching Gatorade in an exciting way with Usain's visit," says Mark Callaghan, CEO of Frucor.

Bolt has been sponsored by Gatorade for four years, claiming four World Records and three gold medals in that time.

He is being featured in a Gatorade marketing campaign to promote the brand to the New Zealand market.

"We are unbelievably excited to bring the fastest man on earth to New Zealand. Coming off his recent performance, Usain well and truly earned his place in history as the fastest sprinter to ever compete," says Callaghan.

Bolt cemented his place among the greatest athletes with a stunning performance at the Beijing Olympics in 2008.

He became the first man in history to win both the 100m and 200m races in world record times. He was also part of the Jamaican 4x100m relay team that smashed the world record.

At the 2012 Olympic Games in London, the 26-year-old defended all three titles, with a new world record being set in the relay.

The 1.95m athlete holds the world 100m record of 9.58 seconds, and the 200m record of 19.19 seconds - both set in Berlin in 2009.

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