What's hot and what's not in Kiwi sport

SIMON PLUMB
Last updated 05:00 06/01/2013
Opinion poll

Which sporting event are you most anticipating?

2014 Brazil Football World Cup

2014 Glasgow Commonwealth Games

2015 England Rugby World Cup

2016 Rio Olympics

Other

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The London Olympic Games was the hottest ticket in New Zealand last year, while the America's Cup is the nation's most anticipated sporting event of 2013.

A 10-month survey by sport and entertainment research group Gemba has revealed New Zealand's sporting and events trends from 2012 and for the year ahead.

Completely dominating, the London Olympics was easily the most coveted event of the last 12 months, with almost 15 per cent of the population wanting tickets to the Games.

London 2012 was way ahead of the next most popular event, the Academy Awards, with 3.6 per cent of Kiwis saying they'd like to experience the glamour of the Oscars ceremony first-hand.

Live music events came in third (3 per cent) as the most desirable tickets with sport completing the top five.

While the 2014 Fifa World Cup is still 18 months away, it seems the All Whites' undefeated campaign from the last World Cup in South Africa has helped put next year's event on the radar, with 2.8 per cent, making it the fourth hottest ticket, while 1.8 per cent would like to see a Formula 1 race.

This year, the America's Cup is the sporting event most prominent in the minds of New Zealanders.

Fifteen per cent of Kiwis keenly await September's event in San Francisco, ranking the sailing slightly ahead of the trans-Tasman netball championship and the visit of England's cricketers to face the Black Caps (both 14 per cent).

Basketball also ranks highly, with 12 per cent interest in the Breakers' NBL campaign.

One surprise though is football, with the English Premier League weighing in at 11 per cent interest, the same as Heartland rugby and the Heineken Open tennis.

Insight can also be gained on brand power and individuals.

The All Blacks were the leading rugby union-specific property, with 40.4 per cent, followed by Dan Carter (13.6 per cent) and All Blacks captain Richie McCaw (12.4 per cent).

It's a different story in rugby league, however, with New Zealanders identifying more with clubs and individual players than the national team. The Warriors topped the league property poll with 38.9 per cent, followed by Kiwis captain Benji Marshall (8.4 per cent) and retired Warriors star Stacey Jones in third (4.6 per cent).

Albeit pre-captaincy saga, The Black Caps topped the cricket properties poll with 36.3 per cent, followed by Daniel Vettori (14.6) and iconic all-rounder Sir Richard Hadlee (4.4 per cent).

Gemba surveys over 12,000 New Zealanders a year. The audience used was representative of the New Zealand population.

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