Super Bowl ads have sold for more than US$4 million (NZ$5.1 million) for some 30-second spots for this year's game.
CBS Corp CEO Leslie Moonves said today that all the commercials for the NFL championship February 4 (NZ time) in New Orleans were sold out.
Companies paid an average of US$3.5 million for a 30-second spot last year. TV's biggest event averaged more than 111 million viewers in 2012.
For CBS, the entire company is taking part in promoting the Super Bowl. The network's telecasts will be headquartered in New Orleans' Jackson Square. The sets will be used by 15 different shows from nine CBS divisions, from the main network to cable channels to online to radio.