IOC members have backed the idea of setting up an Olympic television channel.
IOC President Thomas Bach put the proposal up for debate on Wednesday (local time) at the International Olympic Committee's general assembly in Sochi.
No members asked to speak. Bach then asked whether they all approved of the proposal, and the members applauded in support.
The IOC says the channel would promote Olympic sports in the years between the games and help connect the games with younger people.
IOC vice president John Coates said the IOC would act as a "curator or moderator" to develop digital content. He said the project could use the National Geographic Channel as a model.
Sports federations, national Olympic committees, broadcasters and sponsors would be asked to take part.
The IOC will undertake a feasibility study on the costs before a final decision.
Will Shane Cameron beat Kali Meehan on Saturday?