Richie McCaw's girlfriend in stink over adidas
Is adidas' apology and backdown over blocking All Black jersey sales at cheaper prices online enough?
The All Blacks' "first lady" has waded into the jersey-pricing war, posting a tweet in support of under-fire sporting sponsors adidas.
All Blacks captain Richie McCaw's girlfriend, Nicola Grigg, said complaining about jersey prices was like refusing to buy Louis Vuitton bags because they were too expensive.
"Why the hell shd @adidas change its prices??" Grigg asked on Twitter.
"It's like me telling Louis V I won't buy their bags anymore bcos they're too $$$."
She added the statement "go take a shit" with a hashtag - a type of marker used to give context to the short, public messages posted on the social media site.
Grigg has since deactivated her Twitter account.
Global sporting giant adidas has been at the centre of a pricing storm since it was revealed the replica tops could be bought much cheaper from overseas. The sponsor has refused to drop its wholesale price.
Grigg, a marketing executive and sportswoman who has reportedly been dating McCaw since April but has so far maintained a low profile, refused to comment on her stance when contacted this morning.
Team guidelines say the players will not be able to use Twitter during the World Cup - however there's no word if the ban extends to partners and wives as well.
Wife of rugby great Sir Colin Meads, Verna Meads, said she believed the All Blacks' other halves were entitled to their opinions, but she probably wouldn't have made her thoughts public on the issue.
"Of course, if I do make a comment on something I don't expect people to think I'm mouthing the words Colin would say," she said.
"But to come out and say something about rugby I think the rugby ones are the best to say that, in public."
Grigg is the latest in a series of well-known Kiwis to air their opinion about the stoush.
Earlier in the week, Prime Minister John Key, Labour leader Phil Goff, Rugby World Cup Minister Murray McCully and Colin Meads himself joined the debate - saying adidas was not helping its brand with its actions.
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