IRB rebranding to better reflect its global quest

DUNCAN JOHNSTONE
Last updated 08:56 29/08/2014
Bernard Lapasset
Fairfax NZ

GLOBAL QUEST: IRB chairman Bernard Lapasset believes the "world" tag is a strong fit for his organisation.

Relevant offers

International

Michael Cheika reveals Wallabies veterans in mix for Bledisloe Cup matches Elliot Dixon and Liam Squire make the step up for All Blacks Beauden Barrett makes most of opportunity at No 10 Lions capable of putting bite on All Blacks in 2017: Gatland Ian McGeechan: England in hot pursuit but still two years behind brilliant All Blacks Dan Carter draws Lionel Messi comparisons in Spanish media France routs Argentina Pumas 27-0 to level series Spidercam incident leaves Wallabies coach Michael Cheika fuming Sobering stuff for Wallabies as media examine series sweep by England England complete 3-0 series sweep of Wallabies in Sydney try-fest

The International Rugby Board is undergoing a makeover, being rebranded as World Rugby from November.

The game's global governing body will be officially renamed at world rugby conference and exhibition in London on November 17-18.

The IRB claims rugby participation has increased by more than two million to 6.6 million players over the past four years, driven largely off the commercial success of the sport's world cup.

They said the rebrand would not affect the next Rugby World Cup in England next year, which would retain its current logo.

The following World Cup in Japan in 2019 would feature commercial changes.

Often seen as conservative and pedantic, it remained to be seen whether a new name would change those values.

"This move is more than just a name change, it is a mission statement," IRB chairman Bernard Lapasset said, believing the "world" tag better reflected the global quest.

"We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with."

> Share on Facebook

Ad Feedback

- Stuff

Special offers
Opinion poll

Who was the better Springboks lock?

Bakkies Botha

Victor Matfield

Vote Result

Featured Promotions

Sponsored Content