Warren Gatland, Kiwi coach of the Lions, has left some extremely upset fans in the wake of his decision to axe Brian O'Driscoll from his side for the final test.
Gatland dropped revered O'Driscoll, described as "Ireland's national treasure", after an emotional selection meeting, reported the Daily Mail.
It was a tough call for the coach because he had to be ruled by his head, not his heart, he said.
However, not taking into account politics and sentiment, he would put his hand on his heart and say it was "the right rugby decision."
But O'Driscoll fans were not so sure.
Facebook page Justice For BOD, inspired by his "unjust" dropping, collected nearly 120,000 likes in two days, and has been covered in comments knocking Gatland.
"Overwhelming Response for BOD. I think many people are still outraged by the decision and its safe to say its nothing but disrespect on Gatland's behalf," said one post.
"Gatland needs his head checked!!" said one commenter.
Another said he would not even support the team after the decision: "Don't look forward to Gatland's smug grin if they win so can't support it. Not even having BOD on the bench will also make this feel like a welsh victory I'm sorry to say."
Even One Direction member Niall Horan chimed in on the decision.
"Can't be right! Gatland ya mad yoke! Dropping brian o'driscoll. Clearly wants t lose the series," he tweeted.
Gatland said the right course of action was clear, and that he would not feel comfortable making calls to avoid criticism or chasing public popularity.
O'Driscoll had never been dropped, at club or test level, and was "very, very disappointed", reported the Daily Mail.
- Fairfax Media
What would you rate as a fair price for a mediocre seat at the Rugby World Cup final next year?