The Bulls, a symbol of the rugged Afrikaaner, will be wearing pink jerseys for away games in this year's Super Rugby championship.
The team unveiled the radical new kit yesterday and it seems they have done a Stade Francais, the glamour French club noted for their outrageous jerseys that regularly feature pink.
The Bulls new kit also features purple slashes, apparently inspired by the Jacaranda trees that are synonymous with Pretoria, the team's home base.
But the nauseating marketing spin gets worse.
Manufacturers Puma say the jersey's dramatic "smash" design is inspired by the phrase "bull in a china shop" and expresses the Bulls' powerful playing style.
The complexity of the design, which combines a chevron-like effect, is designed to distract opposition players.
Which 2015 NZ Super Rugby team looks best?