Chiefs doing their best to gain Taranaki favour

GLENN MCLEAN
Last updated 05:00 11/04/2014
Chiefs jersey
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COMING SOON: The giant Chiefs jersey will soon be hanging somewhere in New Plymouth.

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The Chiefs have all but finalised the itinerary for their first "home" game at Yarrow Stadium.

It is now a month until the Chiefs host the Blues at the stadium, with promoters hopeful of attracting a crowd of between 15,000 and 20,000.

"We are still very much in the finalising stages but we certainly have some promotional stuff lined up," Chiefs marketing manager Vanessa Parker said.

A "giant" 13 square metre replica Chiefs rugby jersey will soon be hanging somewhere in the city, once the franchise and the New Plymouth District Council figure out where is best to put it.

Apart from when adidas had it draped over Hamilton's Fairfield Bridge in December to coincide with the Super Rugby launch, the jersey has not been on display anywhere else.

Some of the plans on the table for the week leading into the match include making the captain's run on the day before the match open to the public.

"We are looking at maybe schools and rugby clubs coming along as well as the public and they can watch that before having some interaction with the team," Parker said.

Other ideas include training at one of the schools in the province.

"Given that we have just got back from South Africa we are yet to get together with everyone and finalise all these details."

The franchise has come up with a Yarrow membership for the two Chiefs games in New Plymouth, which also includes a match against the Waratahs on May 31.

With prices starting at $34 for adults and $15 for children for both games, Parker said, without providing figures, that there had been plenty of interest and a good uptake of the memberships.

"Our philosophy has always been that we don't want to throw ourselves at you [Taranaki] because we want to remain humble and that's what we have tried to do as opposed to coming in all guns blazing," Parker said.

"We know there are some people who will be tried and true Hurricanes fans and there is others who are keen to get behind the Chiefs. We totally appreciate we are new to the region and we want to respect that."

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- Taranaki Daily News

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