Changing Kiwi booze culture: Ban the lolly waters

Last updated 12:30 14/12/2012

RTD: Ready-to-drink liquor targets youth.

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RTDs (ready-to-drinks) were specifically made to target young women. They are visually appealing with all their pretty colours, and they drink like the fizzy we are all saturated with. They are a menace and should be banned altogether.

I sound like a wowser, don't I? I'm not - I enjoy a drink just as much as the next person. But these lolly waters are an introduction to excessive alcohol consumption for the young, and we all know that alcohol is habit-forming. Doesn't your mouth start to water at beer o'clock?

Taking the alcohol out of supermarkets would also be a big step in the right direction of addressing New Zealand's binge-drinking culture. It's sad when the booze aisle is bigger than the fruit and vegetables.

Most supermarkets open long hours which makes alcohol available at any time of the day or night. The hours of availability should be much shorter; the new 4am law just doesn't go far enough, but it is a start.

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