A fire at New Plymouth's Peru Café Ltd this morning threatened to destroy about $70,000 worth of coffee beans.
Senior Station Officer Nick Burke said firefighters were called to the roastery on Cody Pl, Waiwhakaiho, about 8.15am.
"They were just roasting and a fire developed in the flue system," he said.
"It wasn't hard to put out, but there was smoke throughout the premises and we had to use positive pressure ventilation fans to get it out."
Mr Burke said there was a pallet of beans sitting next to the coffee roaster and the smoke could have damaged them.
"Each bag is worth about $900. They had about $70,000 worth of beans sitting there," he said.
"We were trying to clear the smoke out for them."
Firefighters spent about an hour at the scene clearing the smoke, Mr Burke said.
The company's Inca-Fe coffee recently won gold in the foodservice plunger and supermarket plunger categories at this year's Huhtamaki New Zealand Coffee Awards.
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