Travel gems in tourist's palms

18:28, Mar 17 2013

Future visitors to Womad, Tropfest and the Len Lye Centre will now have Taranaki's top tourist spots in the palm of their hand.

Taranaki travel gems have been packed into a new smartphone application, which is essentially an electronic tourist guide.

Venture Taranaki worked with itravelNZ to put the province on the map in the world of smartphones. The app, called itravelNZ, shared the latest and greatest Taranaki information, and gave visitors a wealth of travel information through their smartphones, wherever they were.

The free app, which can even be used on the Forgotten World Highway as it does not require internet access to run, encourages tourists to stay longer in the region.

Paul Stancliffe-White, Venture Taranaki's general manager of visitor industry, said the smartphone app would help to reach a wider audience and would showcase the amazing events happening under the mountain.

"It's important that we get Taranaki in front of this growing audience to make sure we don't miss out and to make it easy for them to find out about all the fantastic things on offer here," he said.

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Yuri Volna, the managing director and founder of itravelNZ, said Venture Taranaki had provided some great information and the app would help the local tourism industry.

"We're thankful to Venture Taranaki for their help providing tourists with excellent information and images from Taranaki. itravelNZ is that rare win- win environment. Travellers can enjoy getting great travel information, wherever they are, through their ever-present smartphones, while tourism businesses benefit from instant, up to date and cost-effective marketing," he said.

As a result of the global economic crisis, tourism and hospitality businesses needed to be smarter in promoting themselves and according to Volna the new technology provides a great solution. "Businesses are now capable of reaching thousands of travellers whether they're already on the move, or planning their next trip," he said.

The app is proving popular with travellers with over 20,000 downloads, and was recently recognised by Vodafone as one of summer's hottest apps to download.

Travellers can download itravelNZ free from the Apple Appstore and Google Play.

Taranaki Daily News