Monday marks the beginning of Maori Language Week.
The theme of the annual event for 2014 is Te kupu o te wiki or the word of the week.
Each week, for the next 50 weeks, a Maori word will be highlighted which people are encouraged to use in their day-to- day conversations.
The purpose is to help people build up their Maori vocabulary.
Some of the words selected to be part of the scheme include apopo (tomorrow), paremata (parliament) and iPapa (iPad).
Taura Whiri i te Reo Maori chief executive Glenis Philip- Barbara said businesses, schools and communities were all encouraged to get involved this year.
"In 2014, we'll be adding Maori words to the national vocabulary, introducing new and interesting words that we can all use."
A number of events are also planned around Taranaki to mark the week-long celebration of one of New Zealand's official languages.
On Monday, a morning of waiata, poi and ta moko painting at Parihaka Pa has been organised for children and members of the Taranaki Playcentre Association.
A series of workshops also start on Monday at New Plymouth's Puke Ariki library, with others during the week, including a Thursday evening session at Waitara which will focus on waiata and stories connected to the town.
The Taranaki Daily News will be running a series of profiles, starting on Monday, which look at the impact of te reo on the lives and people of the region. Content will also be available online.
- Taranaki Daily News
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