Two Taranaki television personalities are among the most trusted New Zealanders.
Weatherman Jim Hickey and presenter Toni Street were named in the Reader's Digest 100 most trustworthy individuals.
Hickey moved up three spots from last year to eighth, while Street, who was not ranked in 2013, came in at number 27.
Street believed being an open book was the key to her success.
"What you see is what you get and if I'm hiding something I'm not very good at it," she said.
"I think coming from the provinces has something to do with it."
Street said it was great to see two Taranaki-ites in the top 100.
"I think they see us as salt-of-the-earth people," she said.
There could be some healthy competition between the pair in future.
"When I congratulated Jim at work this morning, he said ‘Streeto, you're 27 and rising', so I think he is a little worried," she said.
Decorated soldier Willie Apiata VC was named the most trusted individual for the fourth time in 10 years.
"Willie Apiata is still highly respected for risking his life for his country, for being someone who will watch your back if the going gets tough," Reader's Digest journalist Monique Balvert-O'Connor said.
New Zealander of the Year Dr Lance O'Sullivan was a new face in the top five, coming in at number two.
Sports stars featured highly in the top 10 with All Blacks captain Richie McCaw the highest, at third.
The annual survey is conducted by Catalyst Consultancy & Research, which polled more than 600 people on how they rated and trusted a list of Kiwi newsmakers on a scale of one to 10.
Reader's Digest also ranks 50 professions and, as they have done every year, firefighters topped the list.
The top 10 is made up mostly of emergency service workers or occupations that look after people and their pets.
Politicians, sex workers, door-to-door salespeople and telemarketers round out the list as the least trustworthy, with journalists ranking 43rd out of 50.
- Taranaki Daily News
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