The heavenly aroma of melted cocoa kick starts one's salivation as soon as the door opens at Devon Sweets.
By the time you spy a truffle or Turkish delight there's a steady rapid running down your chin.
While embarrassing, it's quite easy to become that chubby, wide-eyed boy scanning the shelves for the perfect treat.
"People expect me to be a big, fat man," says Stratford chocolatier Kim Cleaver.
But there are no similarities between Kim and Augustus Gloop - the rotund kiddie who happened to fall into Willy Wonker's chocolate river.
And there's a good reason why Kim hasn't blown out in the three months he's been in the job.
"I don't like chocolate," he says.
Kim dislikes the sweet nectar so much he doesn't even taste test the various sweets he makes.
"But I do have a number of keen testers," he chuckles.
Even though he has an aversion to chocolate, Kim says his job is the best in the world.
"I'll be doing it for the rest of my life."
After more than a year of travelling the word on an OE Kim found himself in Perth.
He responded to an advertisement in the paper - his background in patisserie was the clincher in breaking into the tight chocolate fraternity.
"There are lots of people who would love to do the job, but it's really hard to get into and lots of people don't have any relevant training."
After learning all he could, Kim moved back to Stratford and approached Devon Sweets.
The store already had a confectioner and Kim was a welcome addition to the team.
"The boss doesn't really care what I'm doing so long as we're making money."
The one he is most proud out?
"A Tia Maria flavoured morsel."
- © Fairfax NZ News
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