Mt Taranaki is once again putting the region in the spotlight for all the right reasons.
Lonely Planet, the world's largest guidebook publisher, today releases its 16th edition of Lonely Planet New Zealand and gracing the cover is Mt Taranaki.
A new edition of Lonely Planet is released every two years and this is the second edition in a row Mt Taranaki has appeared on the cover.
The 2010 edition featured the famous image of Mt Taranaki reflected in one of the tarns located on the Pouakai Ranges.
The 2012 edition shows Mt Taranaki from a different angle with rolling hills in the foreground.
Lonely Planet commissioning editor for the New Zealand edition Errol Hunt said a shortlist of 20 photos were selected out of a stack of hundreds and Mt Taranaki was a clear winner.
"It's a fantastic photo, we love it," Hunt said.
"It's like nothing you'll see anywhere else in the world."
The cover was designed to lure readers to a destination, he said.
"It's that first hint of why you would go and what you'll see when you're there."
Hunt said he could not say how many New Zealand Lonely Planets were sold or produced each year for commercial reasons.
But he could say Lonely Planet was sold in every country in the world.
"There's no countries that I know of where they're not actually for sale."
Lonely Planet also sold electronic books and digital applications, he said.
Venture Taranaki spokesperson Antony Rhodes said Lonely Planet was a hugely influential guidebook for tourists.
"Having Mt Taranaki grace the cover will only reinforce what a compelling and stunningly scenic destination Taranaki is," Rhodes said.
"Of course it does help to have such a picture-perfect peak at the heart of our region.”
The guide also describes New Plymouth as having "a bubbling arts scene, some fab cafes and a rootsy, outdoorsy focus, with good beaches and Egmont National Park a short hop away.”
It was less flattering about Hawera.
"Don't expect much urban virtue from agricultural Hawera,” the guide said.
- © Fairfax NZ News
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