Affordability, portability and convenience has given Coastal Taranaki School the edge over its business rivals.
Team Enport beat more than 20 businesses made up of year 12 and 13 pupils to be crowned winners of the Lion Foundation Young Enterprise Scheme on Thursday night.
Their winning product combined a USB stick with an AA battery, which recharges when plugged into a computer.
The tagline for the product suggested it was affordable, portable and convenient.
Managing director Laine Davies said they originally considered selling ginger beer, then toyed with the idea of creating a noodle dispenser.
"Everyone in the common room always binges on noodles, so we thought that would be good."
In the end the young men decided time was against them and opted to import a product instead.
"The judges thought it was good that we realised we didn't have time to do something ourselves so got a product that had already been created. They said it was smart business," sales, marketing and production man Jack Cruden said.
They sourced the product from a Chinese website and when it seemed nobody else was selling it in New Zealand, they ran with it.
Jack and Laine, along with financial director Jared Wooldridge, have collected about $1500 during the competition, and a $1500 computer package for their school.
They will head to Wellington on December 4 to represent the region in the national finals.
New Plymouth Girls' High School team Sweet Lips were named runners-up with Francis Douglas Memorial College team Great Big Barrells placed third.
Laine said although winning had been a "buzz", he was unsure whether he would tackle a career in business.
"It's been a cool experience but it's kind of told me that I'm not really into business."
Jared agreed and said he was glad the madness was over.
"Laine and I are going to cut and run now," he said.
The grand prize win was a first for the coastal school, which does not yet have a specific enterprise studies course, meaning the project was completed in their own time.
Enport paid tribute to Westpac New Plymouth manager Richard Martin who acted as their mentor.
"He told us what they would want to hear and what they don't care about, which was really helpful," Jack said.
YES teacher Marian Richardson said she was very proud of the efforts made by the boys, and enjoyed working with them throughout the whole process.
- © Fairfax NZ News
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