A Tui beer billboard in Wellington is causing some controversy with some labelling it as offensive.
The billboard between Wellington and Petone on State Highway 2 reads, ''Dad's new husband seems nice. Yeah right''.
Tui's Facebook page has received comments about the advertisement since April 24, with some saying it is ''homophobic'', ''disgusting'' and ''offensive''.
However, others say the billboard is ''so funny'' and ''brilliant''.
Sophie Lockwood said she had previously enjoyed the billboards.
''I have always had a good giggle at your billboards as I drive down the Hutt motorway each morning, but I am pretty disgusted by the one I saw yesterday. Homophobia in this day and age? Really??''
Kay Gubbins had a similar view.
''What's with the anti-gay signs Tui? They're creepy and uncool. I used to like your beer but I can find other brands that don't offend me and my gay friends.''
However Luke Frogley said the joke was a play on a person getting a new step-parent.
''This joke would traditionally say ''wife'', as in the person isn't happy with their Dad's new partner,'' he posted on Facebook.
''However, now that marriage is open to homosexual couples, so too will be situations where Dad gets a new husband. The joke teller isn't necessarily...not happy with Dad's new husband because he (and Dad) are gay...The joke is more a reflection on recent events, and if anything, promotes gay marriage because we no longer have to say ''Dad's new Civil Partner seems nice''.
The Marriage Equality Act will come into force on August 19.
The amendment to the law, which allows same-sex couples to marry, was approved by Parliament on April 17 and received Royal approval.
No one was available for comment from Tui or parent company DB Breweries.
- © Fairfax NZ News
What do you think of the NPDC's decision not to give iwi representation and voting rights?Related story: Dismay as iwi voting rights denied