New Plymouth's Zoey Radford-Scott stuck with a family tradition when she named her clothing label.
The 20-year-old, who is in her third year of fashion and business degree at Wellington's Massey University, has called her line Sticky Filth after the band founded by her father, Craig Radford.
Radford-Scott, who has been named as a top 10 finalist in the Westpac Young Fashion Designer competition, hopes the name's notoriety will help her score enough votes to secure her a place in the final three.
"It is stirring up a whole lot of memories with a lot of people who did know Sticky Filth and loved the band so it is really good," she said. "I think a lot of people do know them, they were quite a significant part of the music scene and the people that did know them really enjoyed and loved them so it kind of has a bit of a following which is a bit of a bonus."
Radford-Scott said she had received a lot of positive feedback about her designs.
"Everyone wants a jacket so that's really good I guess."
She was plucked from obscurity last year to become the face of Wellington Fashion Week and wanted to work in the industry once she had finished her studies.
"I'm not sure what avenue I want to go down yet but I definitely want to travel and get the most out of everything I do, so I've got high hopes."
The top three will travel to Auckland to show their garments on the runway as part of New Zealand Fashion week, September 2 to 8, and the winner will be announced on the night.
To vote for Radford-Scott's designs, visit the Westpac Young Fashion Designer competition Facebook page.
- © Fairfax NZ News
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