Police are appealing for the public's help after the aggravated robbery of BJ's Challenge Four Square in Waitara early today.
A group of four offenders, wearing disguises, confronted the female store attendant about 4.40am, pushing and manhandling her into the store.
The offenders stole a quantity of cigarettes and cash before leaving on foot, running north, towards the sea on Browne St.
Police were examining the scene and speaking to witnesses.
Detective Sergeant Brent Matuku said the group wore balaclava's and dark clothing, there were no obvious weapons involved in the attack and no one was injured.
''This was a cowardly, intimidating, nasty attack on a lone female trying to go about her business,'' Mr Matuku said.
''There are at least four, probably significantly more, people in our community that know who these offenders are."
Mr Matuku said police were asking the community to come forward and help solve the crime.
''We'd like to hear from anyone that saw any suspicious activity in the vicinity of BJ's Challenge Four Square in the early hours or can help us solve it."
Anyone with information is urged to contact Detective Sergeant Matuku on (06) 215 4209, or the New Plymouth Police on (06) 759 5508.
Alternatively, information can be provided anonymously via Crimestoppers on 0800 555 111.
- © Fairfax NZ News
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