An alarming number of drivers are continuing to flout the rules at intersections, police say.
The Taranaki road policing group began a two-week campaign this week, targeting intersections deemed high risk.
The region's highway patrol is also monitoring places between Bell Block and Waitara that have been identified as black spots.
On Monday police issued nine tickets in 20 minutes to drivers caught running red lights at the intersection of Smart Rd and State Highway 3 while a further 20 offenders were identified at the corner of Vivian and Morley streets in the same time.
The Taranaki Daily News was with police at a checkpoint at the intersection of Lemon and Eliot streets in New Plymouth yesterday.
It took less than two minutes for the first driver to roll through the intersection without coming to a complete halt, about 9.30am.
In less than 1 hour nine drivers were pulled over for failing to stop. Three were given tickets and six received warnings.
However while the lone officer was speaking with the offenders, at least another nine drivers were observed by the Daily News breaking the rules.
Sergeant Pat Duffy, head of the road policing group, said the intersection had been identified as high risk.
"We have a lot of crashes here. I've been to too many to count," Mr Duffy said. "It's quite alarming really if people are going to do it even seeing me, like a truck did yesterday. It's really concerning."
Mr Duffy said drivers needed to take a proper look at intersections.
"You have got to stop. It's either going to be an unfortunate meeting with us which will cost $150 and 20 demerit points or worst case scenario unfortunately with something slamming into you but both are avoidable."
Duncan Edwards, who received a ticket for failing to stop, said he would be changing his behaviour.
"I can't imagine I will be cruising through any junctions any time soon."
Mr Duffy said after the campaign police would continue to target drivers breaking the rules at intersections.
"It's our core business basically - trying to prevent crashes and injuries. There are just too many crashes happening and they cost everyone."
He said there was no element of revenue collecting.
"It's not the case at all. If that was the case then all the drivers I've stopped would be getting tickets. The ones that are getting ticketed are the ones that are blasting through, for want of better words."
Mr Duffy said taking a second look could be the difference between life and death.
"What then does become really hard is going to the homes of those that have been killed and breaking that news.
"It's news that you don't want to have to tell anyone ever."
- © Fairfax NZ News
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