Taranaki Bride of the Year cancels 30th anniversary event
Brides have been left at the proverbial altar after the 30th anniversary of the Taranaki Bride of the Year was cancelled.
Low ticket sales were said to be a "major concern" when event organisers called off the event.
"This was not an easy decision, as this was to be our 30th anniversary event," the event's Facebook page read.
"However taking an event like Bride of the Year to a minimal audience was not an option."
The 2017 event was to be held on Saturday, May 20, at the TSB Showplace in New Plymouth.
Adult theatre seats were priced at $40.50 and table seats were $52.50.
It is not known how many entrants were listed for the event or if the competition would return next year.
Event organiser Lynn Gillbert-Smith could not be reached for comment.
The event has attracted hundreds of people to relive the special day of dozens of blushing brides, who were only happy to wear their "once-in-a-lifetime" dress.
Last year's event introduced two new categories which invited couples married for 10 years or more to compete in a "Rock the Frock" category, and asked "bridesmen" - male family members or friends chosen for the bridal party - to strut their stuff.