Donation trolleys have been rolled out at Countdown supermarkets to help people in need this summer.
The goods will go to the Salvation Army's food bank, just in time for Christmas.
"It's all about helping the community. We help all year round, but around Christmas time there's a big push," The Valley Countdown manager Chris Johnson said.
The trolley will be at the checkouts until Christmas, and each time it is filled the contents will be delivered to the Sallies.
This will be the third year the supermarket chain has run the programme with the Salvation Army, and on average it donates $1 million to the charity each year.
"It enables us to be able to give goods to those in need," Fiona Stuart, of the Salvation Army, said.
"Christmas is busy, it's more about high stresses for families over that time."
A trolley filled with $500 of groceries will also be given to the Salvation Army.
The nationwide initiative will give a total of $80,000 to Sallies throughout the country.
The store has picked items it believes will be needed at this time of year.
"It's always really nice to have Christmas treats, but the basics are really important," Mrs Stuart said.
"If we can make someone's Christmas dinner a little bit nicer that's awesome."
- Taranaki Daily News
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